With unsustainable consumption and climate change threatening global water resources, this year’s World Tourism Day highlights the responsibility of the tourism industry to safeguard and intelligently manage water. In this International Year of Water Cooperation, I urge tourism establishments to cut consumption and improve waste management and I call on individuals to play their part by making environmentally conscious choices when they travel. By making water saving a priority we can all help to build the future we want. Ban Ki-moon
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